XANKIA

Print | Visual Identity | Social Media Posts

Xankia, a Vietnamese restaurant founded in 2010 in Milwaukee, WI, underwent a strategic restructuring to initiate a gradual rebranding process. The establishment recently underwent renovations under new ownership, with a focus on embodying a more contemporary brand image.

Impact: Increased social media engagement by 20x in the first 2 months. The surge in online interaction validated Xankia's rebranding and sparked enthusiasm among patrons, both current and potential. Increased social media engagement strengthened Xankia's online presence and audience connections, priming it for ongoing success in Milwaukee's culinary scene.

Roles

Brand Designer
Print Designer
Social Media Designer

Deliverables

Brand Idenity
Refined Style Guide
Restaurant Menu
Drink Menu
Social Media Posts

Project Scope

Timeline:

Re-branding June - July 2023

Social Media Designer:

June 2023 - Present

Tools:

Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Adobe Express
Figma

CHALLENGE

Tight timelines & brand preservation with renovations.

The challenge presented in this project was twofold: navigating a tight timeline due to imminent renovations and rebranding an established restaurant with a steadfast commitment to retaining its original name. It was of great importance on maintaining the name for continuity and customer loyalty, we faced the task of infusing the brand with a fresh, modern identity while preserving its essence.

Striking a delicate balance, our focus was on cultivating a brand tone that exuded relaxation and inclusivity, mirroring the restaurant's longstanding reputation for warmth and hospitality.

LOGO

Opting for simplicity and boldness in the logo design for "XANKIA," we aimed to enhance legibility and establish a refined brand identity. Considering the inherent complexity in the restaurant name, a minimalist approach ensures a clear and impactful visual representation.