As part of a design challenge for The Boutique Coo, I transformed an open-ended brief into a comprehensive luxury brand identity that resonates with high-end Los Angeles real estate. Taking ownership of both strategy and design, I developed the foundational brand pillars—from mission and values to visual language—that would guide the company's market positioning.

The project showcases my ability to bridge strategic thinking with technical design execution, resulting in a cohesive brand system where every element, from color psychology to typography selection, purposefully reinforces the brand's luxury positioning. My process-driven approach is demonstrated through detailed design rationales that connect each creative decision back to core brand objectives.